Chamber of Commerce Hawaii represents more than 2,000 organizations including nonprofits and businesses of all sizes that encompass 210,000 employees from a wide variety of industries that are contributing more than $32 billion in revenue to Hawaii’s economy.
How to Make Your Hawaii Business’ Holiday Shopping Campaign a Community Success
The holiday season is a great time to give back to the community and support local businesses. A shop local campaign is a great way to do both! By promoting local businesses and encouraging shoppers to buy locally, you can help strengthen the local economy. Here are some tips from the Chamber of Commerce Hawaii on how to make your holiday shopping campaign a community success.
Launching a Local Shopping Campaign for the Holidays
There are a few things you'll need to do to get your local shopping campaign off the ground. First, you'll need to identify the businesses you want to promote. If you're not sure where to start, reach out to a handful of local businesses to see if they would be interested in participating in your campaign. Everyone from restaurants to boutiques to museums to hardware stores may want to join your project. Once you have a list of potential businesses, reach out and invite them to participate. Let them know what you're doing and why you think it's important for the community.
Promote Your Holiday Local Shopping Campaign
Once you've got your list of businesses, it's time to start promoting! There are a few things businesses can do to get the word out about their involvement in the campaign. First, they can post about it on social media using the hashtag #ShopLocal. You can also encourage businesses to create PDF flyers with information about sales, discounts, any other holiday, and your hashtag. Fortunately, PDF files are easy to manipulate, whether you need to add, delete, or even split PDF pages into separate files with an online PDF editing tool. Once a design is created, a free platform allows for editing and adjusting in just a few clicks. Best of all, PDFs can be sent via email newsletter and posted on websites, and they can be viewed from anywhere on any device.
Incentivize Local Shopping During the Holidays
In addition to promoting the campaign, businesses can also offer incentives for shoppers who choose to buy local this holiday season. For example, they could offer discounts or special deals on products or services purchased from local businesses. Or they could enter shoppers into a raffle for a chance to win prizes from local businesses when they show their receipt from a purchase made during the campaign period. Whatever incentive they choose, make sure it's something that will encourage people to actually shop at local businesses!
Joint Marketing and Co-Hosted Events
One of the best ways for businesses to support one another during the holidays is through joint marketing efforts and co-hosting events. Joint marketing is when two or more businesses team up to promote each other's products or services. This could involve cross-promoting each other on social media, working together on marketing materials, or even co-sponsoring an event. Co-hosting events is another great way for businesses to support one another during the holidays. By teaming up, businesses can share the cost of renting space, advertising, and other expenses associated with hosting an event. Plus, co-hosted events tend to be more successful than events hosted by just one business because there are more people involved in promoting them!
Fostering Goodwill With The Community
Finally, don't forget that fostering goodwill with the community is an important part of any successful holiday shopping campaign! There are lots of ways businesses can do this, but some simple ideas include donating products or services to charity auctions or raffles, offering free gift wrapping services at your store or office, or hosting an event where proceeds go towards supporting a local charity or cause. Whatever you do, make sure it's something that will benefit those in need in your community!
The holiday season is a great time of year to give back to your community—and what better way to do that than by launching a local shopping campaign? By supporting local businesses and encouraging shoppers to buy local this holiday season, you can help strengthen our economy while also making a positive impact on those in need in our community. So get out there and start promoting #ShopLocal today!
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