Chamber of Commerce Hawaii represents more than 2,000 organizations including nonprofits and businesses of all sizes that encompass 210,000 employees from a wide variety of industries that are contributing more than $32 billion in revenue to Hawaii’s economy.

Find and Employ Sustainable Methodologies in Your New Business


You care about the environment and realize that a sustainable strategy for your company is good business. An enduring firm is not only profitable but also socially responsible and environmentally conscious. If you're at a loss of where to begin, use the following ideas from the Chamber of Commerce Hawaii to discover and utilize sustainable strategies in your new business.


Start Your Business on a Sustainable Track

Becoming sustainable has a steep learning curve, so don’t feel like you have to understand it all before you get started. Take action and launch your business by creating an entity that makes the brand official. LLCs are the most common structures for small business owners because they offer many benefits. You don't need a lot of documentation to get started and can adjust your operational format as necessary. Pass-through taxation and limited liability also make LLCs an excellent option. Instead of using a lawyer to file, which can be expensive, do it yourself or hire a formation service to learn how to start an LLC in your state. Because each state has different regulations for establishing an entity, using a formation service will ensure that you’re compliant with the state's rules and guidelines.


As a business owner, it's important to keep searching for sustainable options as a continual part of your business framework. You should discuss ideas in weekly meetings, accept suggestions for increased efficiency, and learn how to discover the actual long-term expense of purchasing quality products instead of focusing on short-term costs. By making sustainability a priority in your business, you'll not only be doing your part to protect the environment, but you'll also find that it can be good for your bottom line. Sustainable practices can help you save money in the long run by increasing efficiency and reducing waste.


Embrace Tech to Be More Sustainable

Industries no longer have an excuse for excessive paper waste. The days of endless hard copy memos are gone since you can do all of your communication securely through virtual or digital means, explains Tresorit. Digitize any paper copies you receive in the course of business, and encourage your partners and customers to communicate digitally. You don't have to make each page a separate form. Use this PDF merging tool to group documents into a single file. You'll save time locating information and rearranging pages into a logical order. For example, if a contract requires a later addendum or a report needs additional information, use the merging software to insert the new page in a snap.


You can also use technology for digital marketing, which has virtually no carbon footprint. There are plenty of free online tools to help you do everything from starting a website to making social media posts and scheduling content releases. You can try a tool to combine video, text, and sound to create a meme, one of the internet’s most popular social media posts. 


Market Yourself as a Sustainable Company

Wear your sustainable choices proudly. Deloitte explains that consumers are increasingly eager to do business with companies focused on sustainability, so by making it a part of your business model, you'll be able to attract and retain more customers. You'll also draw the kind of consumers you want to do business with, and those folks will gladly promote you to other environmentally-conscious individuals.


Younger demographics are typically the most passionate about eco-friendly options, which is excellent news for your business. Not only are younger folks more likely to spend on items they have an emotional attachment to, but you can also earn a lifelong customer. As young adults become young parents, many of their children will pick up their habits, keeping your brand as a household staple for future generations.


If you would like to learn more about marketing your company effectively, you can pursue an online business degree in marketing. This is a good direction to go in to ensure you are getting the most out of your marketing efforts and sharing the efforts your company is pursuing to be more sustainable. Plus, these programs offer flexible scheduling, which makes them perfect for a busy entrepreneur like yourself.


Embrace Eco-Friendly Practices

More and more businesses are choosing to go green to both support the planet and gain devoted customers. When a company does something right, people want to support them. Be sure that you have chosen a business structure that works for your company and that you are using digital marketing strategies to engage customers and connect them to your products and services. And if you would like to learn more about how to market more effectively, then consider taking online classes. In the end, the work you put into making your company sustainable will draw people to it and help you be a valuable member of the eco-friendly business community.


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